Our story

Built by accountants,
for accountants

VATwatchHQ was born from a real problem — manually tracking dozens of clients' VAT positions every month was time-consuming, error-prone and frankly not something any accountant should be doing in 2026.

The problem

Missing a VAT registration deadline is costly

If a client exceeds the £90,000 VAT threshold without registering, HMRC can charge penalties from the date they should have registered — not the date they actually did. That can mean thousands of pounds in backdated VAT and penalties.

Most accounting software doesn't monitor this automatically. It falls to accountants to manually check client turnover every month — or worse, wait until year-end when it's too late.

The VAT registration rules

Rolling 12-month window

Not calendar year — any 12-month period

£90,000 threshold

Current HMRC registration threshold

30-day registration deadline

Once exceeded, 30 days to register

Backdated liability

HMRC charges from breach date, not registration

The solution

Automated monitoring — so nothing slips through

VATwatchHQ connects directly to Xero and automatically monitors every client's rolling 12-month taxable turnover against the HMRC threshold. When a client approaches the threshold, both you and the client are notified — automatically, every month.

01

Connect Xero

One-click OAuth connection. No spreadsheets, no manual entry.

02

Auto-monitor

Every month we pull the latest figures and calculate the rolling position.

03

Get alerted

Automatic emails at 70%, 80%, 90% and 95% of threshold.

Powered by

Maddock & Co. UK Ltd

Maddock & Co. is a UK accounting practice with 20+ years of hands-on experience helping businesses with their accounting, tax and compliance needs.

VATwatchHQ was built from our own frustration with manually tracking VAT thresholds for our clients. We built the tool we wished existed — and now we're making it available to every accounting firm in the UK.

Visit maddockandco.com →

Our values

Built on trust and accuracy

🎯

100% accuracy

Our Xero import reconciles to the penny against the Xero P&L. We don't round, estimate or approximate.

🔒

Your data stays yours

Each firm's data is completely isolated. We never share or use client data for any other purpose.

🤝

Built for accountants

Every feature is designed around how accounting firms actually work — not how software engineers think they work.

What's coming

The roadmap

✅ LiveXero integration
✅ LiveAutomated monthly monitoring
✅ LiveWhite-label PDF reports
✅ LiveEmail alerts
🔜 Coming soonQuickBooks integration
🔜 Coming soonFreeAgent integration
🔜 Coming soonSage integration
🔮 FutureCRM with AML checks

Ready to automate your VAT monitoring?

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